SECTION OS
Studio
Each case: tension, ship, stack, impact, status. Built for quick reads by hiring leads, clients, partners.
Three lanes: ventures, software I own, client delivery. Labels stay honest on maturity and URL.
Ventures
Not client work. Not the product shelf below.
Partner company
Build and remodel in the NYC metro. One brand for field, web, bots, leads.
OpenTension
Clients juggled vendors. Context never met in the middle.
Shipped
One spine: site, services, CTAs, mail, IRC, CatchEM, outreach in one pipeline.
Live. Own legal entity. Shared digital roadmap with IRC and CatchEM.
CodeWithDro
Public build lane: code, teaching, media. Proof over volume.
Section Photography
Photo brand since 2018. Client and art work. Separate from Section software.
Shelf
YourScene, OET, IRC, CatchEM, Priority, Prepared, RateMyRental, Planner. Status is plain: live, iterating, or experiment.
Mobile app for local events and live city discovery in the US and Mexico.
Live on the App Store
Ops reports become timeline-first PDFs. Built serverless.
Live demo
Assistant layer: widgets, intake, mail, primary model plus fallbacks.
Live on multiple brands
Light CRM plus Catch Mode. Leads, outreach, mail health, synced from IRC.
Internal production
Recruiting and athlete data: intakes, benchmarks, pay paths.
Live
Job search with spine: applications, streaks, AI resume and letters.
Live
Rental signal before you sign. Reviews, auth, maps.
Public
Trip math and itineraries. Reality check before you book.
Side project
Client
Their URLs, their names, their roadmap. I link only when public. Some builds ship with IRC and CatchEM.
Client application
Sports web and mobile app for a client company. Product, not a brochure site. Their brand, their roadmap.
Status
Delivered. Client-owned.
Tension
They needed a real application, not a marketing site dressed as product.
Shipped
Web and mobile surfaces scoped to their model and ownership.
Stack
Product web and mobile stack per their architecture
Impact
Shipped as their app. They own go-to-market. Not a Section-licensed product like Priority.
Client website
Lead producer · San Diego, CA
Status
Live. Client-owned.
Tension
Premium producer work needs a site that keeps pace.
Shipped
Marketing site built around campaigns, branded content, end-to-end delivery.
Stack
Next.js · performance-first delivery
Impact
Portfolio that carries global campaigns, branded content, full production story.
Client website
Photography brand · RJ Hart · Charlotte, NC
Status
Live. Client-owned.
Tension
Gallery sites bury the booking path. Packages need to sell.
Shipped
Gallery structure, pricing tiers, booking flow, domain plan, upsells like rush edits baked into UX.
Stack
Marketing site · media-forward layout · booking and pricing
Impact
Portfolio, price tiers, booking paths, clear story for events and portraits.
Client website
Therapy · Alexis Schmidt, MA, LPC · Minot, ND and telehealth (ND and CO)
Status
Live. Client-owned.
Tension
People search stressed on mobile. Services and contact must be obvious.
Shipped
SEO-forward IA, therapist-led brand, directory strategy, forms, Vercel hosting, analytics, Resend fallbacks.
Stack
Next.js · clinical IA · Resend · analytics · directory links
Impact
Clinical site: SEO, profile, contact, analytics, Resend-backed mail.
Client website
Flooring installation · Grand Forks, ND · rentals, property managers, commercial jobs.
Status
Live. Client-owned.
Tension
Installation companies lose jobs when the quote path is a phone number on a Facebook page.
Shipped
Marketing site with a job-ready quote form: job type, flooring, square footage, timeline, measure window. Showroom and crew story without a template look.
Stack
Next.js · local SEO · quote intake · mobile-first
Impact
Quote-first site: services, proof, and a structured estimate form for the jobs that actually fill the calendar.
Client website
Hair braiding salon · appointments first. English and Spanish.
Status
Live. Client-owned.
Tension
Salons lose bookings when services, photos, or booking hide.
Shipped
Booking-first flow on berlysbraids.com: calendar request, style and length, bilingual UI, gallery, and a call path. The appointment is not a third-party widget.
Stack
Next.js · custom booking · bilingual · mobile UI
Impact
Mobile-first site with its own booking: date, time, style, and language. Deposit is completed with the owner, not a public payment page.
Client website
Floral and events · marketing site plus paid social prep.
Status
Live. Client-owned.
Tension
Floral brands need web and paid social ready, not only DMs.
Shipped
Landing, forms, polish, Meta campaign plan, swap workflow, IRC tuned for services.
Stack
Next.js · layout · Resend routing · IRC profile
Impact
Landing, branding pass, forms, domain and mail routing, Meta plan, asset swap flow, IRC for inquiries.
Client software
Floral and events · internal lead pipeline and ops board.
Status
Live. Client-owned. Admin stays private.
Tension
Inquiries lived in DMs and inboxes. No pipeline, no source, no weekly read.
Shipped
Authenticated CRM: pipeline stages, lead analytics, weekly trend, acquisition channels, ad tracking, gallery. The quote form writes into the board.
Stack
Next.js · private admin · form capture · analytics
Impact
Quote-form submissions land as records with stage, channel, and weekly volume. Ads tracking sits on the same thread as the public site.
Constraints, audience, launch bar. I answer with a clear next step.
